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Case Studies - OzMedia Releases As Recently Seen In The Press

When sending media releases it's important to give your release the best possible chance of being published. Here is a selection we have put together of some of our favourite well written releases that have received great coverage in the press.

The Aussie Kids Photo Festival 2008

In addition to coverage shown below, the Aussie Kids Photo festival was featured on a number of radio shows, Nikelodeon and in dozens of print media publications across the country covering many aspacts of the competition.

The Aussie Kids Photo Festival made great use of visuals in their campaign by including thumbnails of the amazing photographs taken by the competition winners and links to the high resolution versions.The thumbnails created an immediate visual impact and gave aditors and journalists the opportunity to simply CLICK and gain immediate access to the super high resolution versions. This was greatly welcomed by the media, who did not have to jump through hoops to request print quality artwork and mess around with huge e-mail attachments and ZIP files.

The campaign was carefully segmented for maximum attention by developing the story over a number of weeks starting with a story on how one entrant was able to Snap Kevin Rudd in the Sunrise Studios followed by a Call for Entries. In order to generate interest through the broadcast media (Radio & TV) a Media Alert was issued, giving the date & times the festival founder was available for interviews. Finally the Announcement of The Winners and invitation to the press to attend the awards ceremony was sent.

The winners entires can be viewed online HERE

GetaLife.com.au

Getalife is Australia's first activity based social networking site. All the events in Sydney, Melbourne, Perth and Brisbane are created by members themselves and is the contemporary alternative to social clubs and dating services to meet people and form friendships by joining hundreds of local groups and activities, anything from bush walking, to theatre visits, to Friday drinks to dinner dates! Getalife now has more than 36,000 members.

Together with OzMedia, Getalife ran a really great media campaign that prompted Aussies to get off their bums, away from the computer and start social networking in real life.

The campaign featured many media releases targeted at different states within Australia, with a slightly different spin to localise the subject matter.

In addition to appearing on the front page of two of Australia's biggest I.T. websites, the company founder also appeared on a number of radio shows accross the country.

Private Fleet

This was a wonderful campaign. Private Fleet conducted a survey with 2500 Australian motorists and publish the results with media releases targeted geographically covering topics such as, which state has the safest drivers and which state has the most drivers that drink and drive.

The releases got great coverage across the print media and was featured in dozens of newspapers & magazines, as well as many major radio stations accross the country.

Many radio stations aired the story repeatedly as part of their news cycles.